Experiment, experiment, experiment!

Facebooks ads can be so powerful to move your social media goals forward – the targeting across Facebook, Instagram, Messenger and Audience Network is really second to none. But is is important to track your progress and Facebook’s Business Manager has a useful range of Experiments which you can run to test the success of your ads and we will look at three this week.⁠

A/B Testing is probably the best known of the Experiments and allows you to test different versions of your ad to see which performs best, measuring the impact on Cost per Result or Cost per Conversion Lift. You can change variables, such as your ad creative, audience, or placement to determine which strategy performs best and improve future campaigns. For example, you might want to test if a custom audience strategy will outperform an interest-based audience strategy. An A/B test lets you quickly compare both strategies to see which one performs best.⁠

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