Belated Happy New Year 2021!
As we go into yet another challenging year for businesses in our sectors of food & drink, hospitality, leisure and tourism, we are going to start our blog. It’s aim is simply to provide articles that may be of interest to businesses in these sectors about using social media marketing effectively to help to build an audience, increase engagement and, ultimately, to get people to take action in whatever way you want such as getting sales, getting leads or anything else. As a business, our focus is on using paid social – paid social advertising such as Facebook and Instagram ads – to help business achieve their goals and we will be starting off with a short series of articles about using Facebook Experiments to test how successful your ads might be. Do let us know if there are particular areas of social media marketing that you would like us to cover in the future.